16 Juin 2016
This tool provides dozens of professionally designed ad templates for you to create the basis for its own picture of your ad. See the frequently asked questions about the Display Ad Builder answers.Please note that only after approval according to our advertising policies, your image ads to begin running. The approval process may take a few days, so please be patient to wait a few days, and then see whether your ad to appear.AdWords video ads BasicsAdWords video ads BasicsIf you wish to contact the online video audience, while developing a specific campaign objectives for the online video and entertainment space, you can collaborate with Google, YouTube, and our publishing partners, entirely for your video content audience more Integration of publicity. Online video is one of the most extensive media consumption areas, hundreds of millions of audiences who are open and accustomed to advertising in video content.Video placements can help you expand your brand's reach extends around the world willing to view, share, and create new video content of a wide variety of users. Video ads can provide users with a rich and engaging advertising experience that can enrich web video content, video content or advertising associated with the viewer's products or services. Thus, the campaign can achieve better online branding and cross-promotional effect.Video ads Core ConceptsExteriorDepending on the format of advertising, video ads have the following display mode: In video content display, along with a video showing the content or video content around the show. Only after the content providers choose to run a specific video ad formats, the corresponding video ads can appear on their site. Video ads to show users when used, and the way users interact with the ad, depends on the video format:To watch the show on the ad network web site for video commercials in Google, image overlay video ads and text overlay video ad sample, please visit the video ad demos.To view a sample click to play video ads to show on the ad network sites running on Google, please visit click to play video ad demos.Advertising productionYou need to use the Display Ad Builder to create a video ad.PricingAccording to the video ad format, you can choose CPC pricing or per thousand impressions (CPM) pricing.LocationTo show your ads, you must be targeted to the Google Display Network. These ads will not appear in Google search results page. You can also by language or country / region for video advertising to locate, in the world, national or local advertising. In addition, you can use placement targeting to users browsing certain categories of content, or just put your video ads for specific sites.Use the Display Ad Builder to create a video adUse Display Ad Builder, you can quickly and easily create compelling ad (including video ads), attract your audience. Before you start creating video ads, you first need to make sure that you have selected in the Google Display Network to display ads for the campaign.
Then, follow these steps to create a new ad in your AdWords account:In the advertisement tab, select New ad , then select from the drop-down menu Display Ad Builder .Select a video format support display ad templates.Fill in the required fields in this template, including uploading any assets or selecting a previously uploaded asset.Save ad.The video ad campaigns combined with organic togetherNote that to create a successful video campaign, campaign settings is essential. Here are some considerations when designing your video campaign to keep in mind:Placement-targeted and keyword-targetedVideo ads only on the Google Display Network show, you can not show on Google search results pages. Only after the content providers choose to run a specific video ad formats, the appropriate format to display on its website.Video ads on you can choose our advertising network specific site, you can use keywords to target on your product or service related pages:If you enable the managed placements, select you think your target audience will find interesting sites or categories. If possible, we recommend that you specify at least ten sites. This will help ensure that your ads get enough opportunity to show, in order to determine the relative effectiveness of advertising.If you're running a keyword-targeted campaign, you must make themed ad groups that only contain keywords that relate to a specific topic.Language and Location TargetingYou can locate video advertising in the world, national or local advertising. Please advertise only for the area where you conduct business. If your ad is tailored to a particular area, use geo-targeting to control the placement of advertising. This way, you can ensure that only want to attract audiences to their display ads.PricingThe production of advertising and other formats, like, for video ads, you can choose according to CPC bidding, you can choose per-thousand impressions (CPM) bid. To do this, you simply are making different types of campaigns can: keyword-targeted campaign uses cost-per-click bids, placement targeting campaign uses CPC or CPM bid bid .Fees to be paid depends on your choice of pricing model:CPC pricing: text overlay ads, video embedded advertising, click to play video ads if you choose to display one of the video ad network or as text ads to target, you can choose CPC pricing. At this point, you need to set a maximum bid per click for the ad receives, and set the appropriate keywords for your campaign belongs to a budget cap to limit its total costs. You need to pay when a user clicks to visit your site, but not when a user clicks on a video ad's opening image or play button. Example : You choose the maximum cost of 0.5 yuan per click for an ad group 5 keywords. You set a daily budget of $ 10 for the ad group's campaign. This campaign contains only this ad group. These keywords are able to not more than 0.5 yuan price to attract clicks, until the campaign reached within a day costs 10 yuan (or reach 300 yuan in a month) so far.Price-per-thousand impressions (CPM): Text overlay ads, video commercials, video embedded advertising, click to play video ads if you choose CPM pricing for each (only for not target the search network campaigns), you need to Initial impressions images obtained payment, instead of paying for video playback times.