16 Juin 2016
Only after the content provider to select a specific delivery of rich media ad formats or sizes, the ad can appear on their site. Ad to show the user when used, and the way users interact with the ad, depends on the video format:Video: You can use templates to create their own dedicated video commercials or click to play video ads.Animation / image: You can choose from multiple interactive templates, these templates allow you to showcase images or set a different destination URL for the picture.You can find the production of rich media ad template in Display Ad Builder template library.Advertising productionYou need to use the Display Ad Builder to create rich media ads.PricingYou can choose CPC or CPM pricing fee pricing.LocationTo show your ads, you must be targeted to the Google Display Network. These ads will not appear in Google search results page. You can also by language or country / region positioning of advertising in the world, national or local advertising. In addition, you can use placement targeting to users browsing certain categories of content, or just running your ads to specific sites.Production of rich media display adsBefore you start making rich media display ads, you first need to make sure you have selected the Google Display Network to display ads for the campaign. Then, follow these steps to create a new ad in your AdWords account:In the "Ads" tab, select the Display Ad Builder .Select any rich media categories.Select the desired rich media display ad template.Fill in the required fields in this template, including uploading any assets or selecting a previously uploaded asset.Save ad.The rich media display ads and campaigns combine togetherNote that to create a successful rich media display ad campaigns, set up vital campaign. Here are a few precautions to keep in mind when designing the campaign:Placement-targeted and keyword-targetedRich media display ads only on the Google Display Network show, you can not show on Google search results pages. Only after the content providers choose to run a specific display ad sizes and formats, the ad can appear on their site.You can choose to advertise on our network in a specific site, you can use keywords to target on your product or service related pages:If you enable the managed placements, select you think your target audience will find interesting sites or categories. If possible, we recommend that you specify at least ten sites. This will help ensure that your ads get enough opportunity to show, in order to determine the relative effectiveness of advertising.If you're running a keyword-targeted campaign, you must make themed ad groups that only contain keywords that relate to a specific topic.Language and Location TargetingYou can locate rich media display ads in the world, national or local advertising.
Please advertise only for the area where you conduct business.If your ad is tailored to a particular area, use geo-targeting to control the placement of advertising. This way, you can ensure that only want to attract audiences to their display ads.PricingThe production of advertising and, like other formats, you can choose according to CPC bidding, you can choose per-thousand impressions (CPM) bid. To do this, you simply are making different types of campaigns can: keyword-targeted campaign uses cost-per-click bids, placement targeting campaign uses CPC or CPM bid bid .CPC pricing : You can get your ad to set a maximum bid per click, and set a budget ceiling for the campaign to limit its total costs.Example : You choose a maximum CPC of RMB 0.5 yuan for an ad group five keywords, the ad group contains a photo gallery to show ads. You set a daily budget of $ 10 for the ad group's campaign. This campaign contains only this ad group. These keywords are able to not more than 0.5 yuan price to attract clicks, until the campaign reached within a day costs 10 yuan (or reach 300 yuan in a month) so far.After the video campaign to start running, it is recommended to wait at least 30 days and then measure its effectiveness. Video campaign brings to your business ROI is sometimes not immediately apparent.After the video advertising for some time, please check the appropriate advertising effectiveness and consider optimized for the campaign to maintain its effectiveness and value, regardless of brand awareness campaigns or direct response campaigns should be the case.Advertising effectivenessIn order to effectively monitor ad performance, we recommend that you adopt the following recommendations:If you find that the interaction rates are declining, please add a new video or pictures to keep users on the freshness of your ads, so they are happy to see your ad.Impressions bid instead of pressing clicks bid, so that lower CTR does not affect the placement of your ads.Place CPC campaigns, use negative keywords and exclusions to avoid inappropriate in the case of display ads.Focus on interaction rate, rather than the CTR or CPA, because the interaction rate can better illustrate your brand audience on the time spent.Do not just focus on specific video ads, you should also be concerned about the effect of the entire campaign from a larger category.Use geo-targeting, where the ads will target business to lock in your region or area.Use placement targeting, site-specific and have some demographic groups to run your campaign.If you use a keyword-targeted campaign, make sure your keywords tightly around your specific topic.Optimize bids to achieve the cost-price targets for each player.Placement PerformanceUse interaction rate to compare the target site relative to the average effect of the campaign:If the results of a site is much higher than average, then add more similar sites in the campaign. In the Placement Tool "List URLs" box, enter the URL of the website to get a list of possible website positioning options.Please consider excluding low-value sites (frequently shows where your ad to the user), and through the placement tool to add better site to expand the coverage of the campaign.If you wish to continue advertising on the rate of decline interactive website, try adding new video ads to your campaign to provide a new experience. If your campaign uses keyword targeting, then please add other relevant keywords to increase the number of contextual placements, thereby expand coverage.By using negative keywords or feature, you can block ads do not meet your specific marketing objectives of content presentation together.