16 Juin 2016
Clearly and accurately describe your site.Highlight the unique advantages of your product or service.AdWords text ads are the most basic type of ad. Since the ad title can be linked to the appropriate Web site, so text ads are sometimes referred to as "Sponsored Links."Location text ads can appear, including Google, search partners, or the Google Display Network. When ads appear on search sites, as long as the ad text to search the contents of some of the user's query matches or substantially matches the corresponding part will appear in bold.For the number of characters in most languages, text ads included (including spaces) subject to the following provisions: Ad Title 25 characters, ad text, 70 characters, 35 characters in the display URL (The above figures refer to the number of single-byte characters ). On Google, the text displayed on four lines: a title, a line, two lines of ad text (35 characters per line), URL per line.However, Google partner sites may use different formats.AdWords image ads BasicsImage Ads key conceptsAdWords image ads are graphical ads, its contents can be either static, can also be animated. Such placements are selected to join the Google Network show image ads program specific ad network sites (not search sites). Google Display Network sites can support most image ads.Image ads combine two powerful features: graphics and proven AdWords targeting technology. As a result, advertisers can not only use pictures to express unique advantages, but also can accurately target ads to related Display Network sites.See the FAQ for image ads.Create an image adTo create an image ad, first verify that you have selected the Google Display Network (only Google Display Network placements to show image ads) for the campaign. Then, visit the "Ads" tab at the ad group and open the "New ad" drop-down menu, and start making image ads. If you're ready pictures, select "Image Ads." The system will prompt you to upload images and select the display URL and destination URL.Upload pictures, providing descriptive image names will help simplify the reporting process and our customer service team communication process. Here are a few precautions and recommendations for naming your ad images:Not more than 50 charactersJoin the description of the pictureJoin the name of the campaign or ad groupIf you are not ready picture, please select from the drop-down menu, select "Display Ad Builder."
Select your bid amount deemed appropriate. If not getting many impressions, try increasing your bid to improve your visibility. As with all AdWords ad formats, video ads will compete for the Google Display Network to show rankings with text ads and other display ads compete. Higher bids can help your video ad show over the competition and win ad placement.AdWords Mobile Ads BasicsAnd on the desktop to show text ads, image ads and video ads similar to mobile advertising is a special ad formats for mobile phones. In order to adapt to the smaller screen mobile phone, mobile advertising is less than the size of the desktop advertising.There are two kinds of mobile ad formats: text ads and image ads.When users browse the Internet on the phone, if they search on Google.com.hk, or visit our mobile display ad network (that is hosting Google ads on mobile sites), mobile ads will display. And similar desktop-based image ads, mobile image ads can only appear on the mobile display ad network.Mobile advertising must point to the mobile website. You can also choose to add mobile text ads at the end of a "call" link, so that users can call directly, without accessing your mobile website.It should be noted that, with the development of the mobile phone market, similar to the iPhone which is equipped with a full Internet browser for mobile devices like desktop computers have been able to show the same full page. Therefore, these mobile devices show is standard AdWords text ads, image ads and video ads, mobile advertising format rather than as described in this lesson. Learn more about how to target mobile devices with full Internet browsers.Before making mobile ads, we recommend that you create a separate campaign specifically for mobile ads and settings. This can facilitate you to monitor and optimize mobile advertising effect.Then, follow these steps to create a new mobile advertising in your AdWords account:Select that you want to create a new ad campaign and ad group. Be sure to perform this operation; only if your campaign targets national / regional support mobile advertising, "Mobile Advertising" option appears.Click the top of the table a new ad drop-down menu, then select mobile advertising .Fill in the fields as needed.Click Save ad .Try it Now: View Mobile Ad FormatsMobile ads are designed for display on mobile phones designed. When attracted to a search on a mobile phone user, be sure to direct them to a mobile website. Advertisers can use both text and image ads to attract users.Follow these instructions to create a mobile image ads.Log in to your AdWords account.Go to the campaign, and then click on the "Ads" tab.From the New ad drop-down menu to select mobile advertising .Choose to add to this new ad ad group.Select WAP image ads option.Click on Select File before buttons, scroll to expand the format specification question mark icon.If necessary, adjust the picture.Click to select the file , go to the file you want to upload.Provides display and destination URLs.Click Save ad to finish.Please consider the following questions:What options can be used to locate a particular mobile operator?What marketing objectives will gain maximum benefit from the use of mobile advertising?Whether you need to use the Display Network targeting to launch mobile image ads?Geotargeting impact on mobile ad impressions campaign?Rich Media Advertising BasicsCore concepts of rich media ad formatsExteriorRich media ads include video ads, Flash animated ads, and ads that mix text, animation and various design in order to increase user engagement ad network. you can check my blog .